Posted on 3rd August 2021 at 18:22
Social Media – Which Platform is Best for Your Brand?
Nicole Feldman – our VP Marketing looked at Social Media Platforms and what’s best for your brand. Let us know your thoughts and where you prefer to be!
Social media advertising allows marketers the opportunity to increase their brand’s visibility. You can also drive sales if you target messages to specific audiences based on different factors. These factors can range from where people live, to their purchase habits, as well as preferences in style, activities and more.
Facebook and Instagram both offer resources to refine paid social marketing through multiple content options. There are also analytics that give insight into which messages work and which ones don’t. Because of the global popularity of both platforms, it’s likely the audience you want to reach is on either or both of them. But, the big question is which one is best for your product or service? It depends on reach, demographics, and engagement. So at Four Corners Hospitality Group – we wanted to give both a go and use the data and analytics behind both platforms to determine which direction we should follow – it could be both or just one.