Posts tagged “Hotel Consultancy”

Social Media – Which Platform is Best for Your Brand? 
 
Nicole Feldman – our VP Marketing looked at Social Media Platforms and what’s best for your brand. Let us know your thoughts and where you prefer to be! 
 
Social media advertising allows marketers the opportunity to increase their brand’s visibility. You can also drive sales if you target messages to specific audiences based on different factors. These factors can range from where people live, to their purchase habits, as well as preferences in style, activities and more. 
 
Facebook and Instagram both offer resources to refine paid social marketing through multiple content options. There are also analytics that give insight into which messages work and which ones don’t. Because of the global popularity of both platforms, it’s likely the audience you want to reach is on either or both of them. But, the big question is which one is best for your product or service? It depends on reach, demographics, and engagement. So at Four Corners Hospitality Group – we wanted to give both a go and use the data and analytics behind both platforms to determine which direction we should follow – it could be both or just one. 
Four Corners Hospitality group has partnered with Make-A-Wish -UK this year to raise funds for critically ill children and their families. By raising money we bring hope and smiles to these children. Right now, there’s a seriously ill child counting on us to create hope for them. Together, we can grant their wish. A child’s life shouldn’t be about illness, hospitals and diagnosis – it should be about wonder, joy and hope 
 
 
Four Corners Hospitality Group recently undertook a team Marathon challenge – however they surpassed the distance as a team and walked over 356 miles during the month of May raising vital funds for their charity partner. 
 
This particular initiative was important to Four Corners as We Care is one of their 5 Core Values. The core values of our company are engrained in all we day. Our Values reflect how we go about our business and how we treat our clients, our business partners, our providers and each other. Our team consists only of experts who share these values, believe in our evolving ways of working, and who successfully spread this DNA from the FCHG family on to everyone. We care for each other, our clients and guests and the wider community understanding that empathy makes us stronger which was so important for our first remote fundraiser. 
 
 
In spite of the current Pandemic people were generous with their donations and the team generous with their time to clock up the miles. 
 
Kym Kapadia –Chief Commercia Officer said –" It wasn’t as sunny as we were hoping for in May – probably one of the wettest on record! However that didn’t dampen anyone’s spirits and the team all enjoyed the challenge of getting out there to put the miles in for such a worthwhile cause. There was definitely competition amongst the team which was great to see for our first fundraiser. It was also good for both our physical and mental health and knowing we were creating hope for such a special charity " 
 
Tim Shearman – Chief Executive added –" Our charity partners are very important to us and we are already planning our next fundraiser. The team really got into it – I enjoyed it too! Thank you to all who sponsored the team we know that Make A Wish UK are grateful for everything raised and we hope we bring smiles to the deserving children and their families". 
Tim Shearman with over 30 years in the Hospitality and Hotel Industry tells us why he set up Four Corners Hospitality Group – and if you want to catch him when he’s not working you might need to get into a pool or be on the tennis court! 
 
 
Happy International Women’s Day 2021. Here at Four Corners Hospitality Group we spent 5 minutes with our co founder Kym Kapadia – Chief Commercial Officer. In this interview she answers questions why women should pursue a career in Hospitality and highlights the opportunities for women and how to be successful. 
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